Modern man has to absorb every day a mass of printed matter which whether he has asked for it or not is delivered through his letter-box or confronts him everywhere out of doors. At first, today’s printing differed from that of previous times less in form than in quantity but as the quantity increased. the “form” also began to change: the speed with which the modern consumer of printing has to absorb it means that the form of printing also must adapt itself to the conditions of modern life.
As a rule we no longer read quietly line by line but glance quickly over the whole and only if our interest is awakened we study it in detail. The old typography both in feeling and in form was adapted to the needs of its readers who, had plenty of time to read line by line in a leisurely manner. For them function could not yet play any significant role.
As a rule we no longer read quietly line by line but glance quickly over the whole and only if our interest is awakened we study it in detail. The old typography both in feeling and in form was adapted to the needs of its readers who, had plenty of time to read line by line in a leisurely manner. For them function could not yet play any significant role.
I was not thinking much about legibility, I was mostly thinking about the forms and what they meant and how they would be perceived. However, I would never set body type with those typographic forms.
